By Meg Finney, Endangered Bodies member
Is the Katniss action figure from The Hunger Games the Malibu Barbie for the next generation of girls? We sure hope so, and thanks to Inês Almeida’s launch of Toward the Stars, this might be the case. Toward the Stars is an online global marketplace selling a wide range of merchandise free from the constraints of gender stereotypes that currently saturate the youth market. As Almeida states on the site’s blog, its aim is to bring “together independent producers, businesses, arts and not-for-profits to create.” They create products to empower girls to shoot for the stars and set their dreams in whatever direction they choose.