by Holli Rubin, AnyBody/UK Endangered Bodies member
There's more to life than being a princess, right? Don’t we want our girls to know that? Don’t we want them to know that life is made up of a palette of more than just pink?
It has been a long time coming but today there are several websites working hard to show our girls there is much more to life than playing a princess. Having the choice of interesting and non-stereotyped books and toys is so refreshing, and so very necessary. Recently, we applauded Toward the Stars, but many other groundbreaking online initiatives also deserve our recognition and support.
Another standout platform is A Mighty Girl, an impressive repository of books, toys and clothing, all consciously chosen for promoting values of strength and equality. Their tag line (which I love) is:
“The world's largest collection of books, toys and movies for smart, confident, and courageous girls.”
By Meg Finney, Endangered Bodies member
Is the Katniss action figure from The Hunger Games the Malibu Barbie for the next generation of girls? We sure hope so, and thanks to Inês Almeida’s launch of Toward the Stars, this might be the case. Toward the Stars is an online global marketplace selling a wide range of merchandise free from the constraints of gender stereotypes that currently saturate the youth market. As Almeida states on the site’s blog, its aim is to bring “together independent producers, businesses, arts and not-for-profits to create.” They create products to empower girls to shoot for the stars and set their dreams in whatever direction they choose.